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March 16, 2007


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What about me? I have a new "boss" who wants to have his own banner but the state requires their official banner. So he insists that I design a SECOND banner to his liking to go beneath it. If I don't "I can be replaced"!

Tom Russo

We all have to make our bosses happy. The challenge is to do it without sacrificing your user's experience. Get off the firing line, by telling him you will do the banner. Also explore with him what he wants to accomplish when users see it. For instance, is he willing to speak or meet with them. He should understand that the higher visibility carries some obligations with it. After this done, monitor the hits on the banner and factor this into any usability testing that you are doing. If you want to discuss off line send me an email tnrusso at yahoo.com

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